Snapchat’s new premium account targets users who “spend most of their time communicating with their closest friends on Snap.” ( according to Influencer Marketing Hub) In this context, Jacob Andreou (Snapchat’s SVP of product) commented,“ They believe that Snapchat+ will allow them to deliver new Snapchat features to some of the most passionate members of their community and will enable them to provide prioritized support. Additionally, we have also noticed how ordinary people who use the app regularly are also benefiting from the premium feature. Having said that, understand that the premium version is most commonly used by celebrities, models, and public figures for expanding and maximizing their sources of income. It’s like your Hulu or Netflix subscription – premium Snapchat basically requires all users to either pay a monthly or bi-weekly fee for accessing content. The premium feature is similar to a regular account on the Snapchat platform, except, for premium, you will have to pay a small fee to access any content. So, what is Snapchat Premium? Creators using premium Snapchat have made it clear that it’s perhaps one of the best ways to make some money, especially if you have a good following and a taste of content that sells.
